Key Responsibilities:
- Lead briefs for campaigns, pitches, and projects from strategic thinking to ideation, pitch presentation, and execution.
- Bring unconventional, culturally relevant ideas to the table that are unexpected, entertaining, and brand-right.
- Translate brand objectives, audience insights, and business goals into sharp creative strategies, fresh campaign territories, and ideas that challenge the obvious.
- Mentor junior copywriters, review their work, and provide constructive feedback to strengthen their craft and creative thinking.
- Stay plugged into pop culture, internet rabbit holes, and emerging trends to spot opportunities for brands and create bold, witty, intentional work that feels distinctly MAD.
Skills and Qualifications:
- 4–5 years of experience in advertising, creative strategy, or campaign development.
- A portfolio that showcases standout campaigns, unique ideas, and pitch-winning work.
- Strong strategic thinking, storytelling, and presentation skills with a knack for witty writing.
- Experience leading campaigns, pitches, and creative teams.
- A sharp understanding of culture [internet and IRL] and the instinct to tap into them for brand marketing.
